Build full scope athlete and ambassador marketing for emerging CBD brand founded and build by best-in-class athletes at the top of their respective sports.

Looking to push the boundaries of athlete partnerships - all athlete partnerships were born from brand ownership, not a marketing budget. With interests aligned and all in support of the long-term success of the brand, marketing and content aimed to capture the authentic support (and reliance) Just Live athletes showcase.

Identify and bring on appropriate athlete partners with shared values and missions.

Develop full scope of marketing and go-to-market approach.

Continually manage and engage athlete partners with ongoing marketing efforts, product testing and more.

Just Live successfully turned heads with the strength and commitment from their athlete roster. Unlike many other partnerships - these athletes continue to rely on the product day in and day out, and are excited to be owners in the companies future success.