Framework was responsible for producing the campaign to launch the partnership between Sanuk and Protect Our Winters.  Framework developed the strategy for Sanuk’s snow-sports marketing program and hand-selected their athlete team with comprises of Framework athlete Danny Davis and prominent big mountain skier Michelle Parker.  Danny and Michelle are passionate advocates for Protect Our Winters and were the perfect choice to represent Sanuk in their partnership with POW and to be the faces of the campaign.  

In addition to establishing Sanuk's athlete program, Framework designed a comprehensive marketing and content strategy for the product launch. Framework produced all the content for the announcement and the digital rollout plan on social media. Framework was entrusted with full responsibility and ownership of the approach, athlete team formation, and the entire content production process.

As a result of their efforts, Sanuk received a completed project that not only exceeded all expectations but also remained within the allocated budget. This led to a highly successful product launch and the successful integration of Sanuk into the snow-sports industry, a market they had not previously been a part of. We are proud of what we produced for this impactful campaign and look forward to Sanuk’s continued success in the snow sports arena.